1.0 Telecom Software by Commsolv:
Know Your Telecom Network
This home page must have a compelling, benefit packed, attention grabbing headline. Content will provide (likely 2) short blurbs with "care word" rich links to deeper content that addresses the most important concerns of our two primary personas.
Must have competitive benefits messaging. Content also includes links where possible to address top concerns of the secondary personas.
Should have an "orientation statement" on the page (could be standalone or as part of headline or first sentence. It should say what this web site is about, who this web site is for, and what you accomplish here.
"Who this site is for" requirement may be answered with a "Telecom Solutions For:" box listing Enterprise, Utilities, and Service Providers.
Graphics
The content must be allowed to be the focus. Should be 3 columns or less in total, and very lean on the graphics. Only graphics related to the company, the navigation and bullet points should be included.
Top Keyword
Telecom Software
Goals
- Get visitors to dig deeper into the site or take immediate action (provide links for specific personas).
- Communicate key concepts.
- Establish instant credibility and prominence within industry and target markets.
- Be on page one of Google for top-level keyphrases because it is well optimized(control rooms, video wall)
Content Picture |
Content Links |
